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And die-hard cupboard lovers you might want to look away now, as the company come down hard in favour of keeping the famous red sauce in the fridge.
“There was only ever one correct answer, and we’re happy to share with Heinz Tomato Ketchup lovers that our ketchup has to be in the fridge,” Heinz representative Olivia Lennon told MailOnline (via The Mirror).
Acknowledging that a good deal of the nation prefers their ketchup on the milder side, she continued: “Although we’re aware many Heinz Tomato Ketchup fans have been storing their ketchup in the cupboard, we do recommend refrigeration after opening.
“This is the best way to maintain the delicious tangy taste of our Heinz Tomato Ketchup that you know and love.”
Heinz has come out in support of ketchup in the fridge (Smith Collection/Gado/Getty Images)
This would explain the ‘For Best Results, Refrigerate After Opening’ label, which means that ketchup is good to go in the cupboard until you chuck it on your chips for the first time – after that, it’s time to put it in the fridge.
Heinz has come out in support of ketchup in the fridge (Smith Collection/Gado/Getty Images)
The brand previously stated their allegiance to the fridge back in 2023, writing on X: FYI: “Ketchup. goes. in. the. fridge!!!”
However, we imagine the fridge versus cupboard arguments will be unlikely to do much in the long run, as one Redditor argued that it’s unlikely to have too much of an impact on your dinner either way.
“Nobody ever, in the history of ketchup, has encountered gone off ketchup,” they wrote.
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