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Roughly every two seconds, there’s a Tupperware party happening somewhere in the world. But what many people don’t know is that Tupperware was actually a huge flop when it first came out. Invented by Earl Tupper in 1942 (originally called “Welcome Ware”), the iconic lids and patented seal weren’t added until 1946. Tupper had been experimenting with polyethylene injection molding while working for a company that made plastic parts for WWII radars. Despite creating the now-famous “burping seal”—which functioned as a vacuum to create an airtight lock—Tupper struggled to market his innovative products.
Enter Brownie Wise.
After leaving her job selling brooms, Wise started selling Tupperware and eventually became a distributor—and later, Vice President of the company. Her secret sales strategy? Tupperware parties. Once women began hosting these gatherings, business exploded, and the rest is history.
So, what are some of the classic products from those early years? We’ve rounded up eight of Tupperware’s most iconic vintage items—and how much they’re worth today. If you’ve got some lightly-used Tupperware stashed away in your basement, it might just be worth a small fortune!
8. Wonderlier Bowls – 1946
One of Tupperware’s most iconic products, the original Wonderlier bowls came in bright colors—ranging from fluorescent pinks and yellows to muted olive greens and rusty reds. These sealable, nestable bowls were perfect for households looking to keep food fresh. Today, unused vintage sets can sell for $45–$60.
7. Bell Tumbler – 1946
Released alongside the Wonderlier line, Tupperware’s Bell Tumblers were actually born out of WWII radar plastic manufacturing. Earl Tupper used injection molding to create these durable cups, which became a household staple for generations.
6. Millionaire Collection Salt and Pepper Shakers – 1960
Part of the upscale “Millionaire Collection,” this quirky salt and pepper shaker set (complete with a matching toothpick holder!) reflected Atomic Era design trends. If you have a set with lettering still intact, it could be worth up to $45.
5. Carousel Caddy – 1961
With the Bell Tumblers proving popular, Tupperware rolled out a Carousel Caddy to help hosts carry drinks during parties. A complete set, including all tumblers, is valued at around $50.
4. Servalier Astro Bowls – 1972
Introduced in the ’60s, the Servalier line came in vibrant colors and featured a unique one-finger “instant touch” seal. A vintage set of four Astro Bowls can sell for $15–$20 today.
3. Cake Taker – 1970s
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