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Landmarks and Seasonal Cheer
These spheres also serve another useful role: they act as landmarks. If you’re meeting someone at the store, it’s much easier to say, “Meet me by the big red ball,” than to describe a specific entrance. Their visual simplicity makes them an effective and memorable wayfinding tool.
Some Target stores even customize these spheres based on seasons or special promotions. During the holidays, you might see them painted in festive colors—green and white for Christmas, or pastel hues for Easter. It’s a subtle yet cheerful way to mark the seasons and add to the in-store experience.
You might even notice slight design differences from one location to another. While most Target bollards are the classic single red sphere, some stores feature clusters of different sizes, adding a bit of variety to the familiar look.
A Little Bit of Magic in the Mundane
As you can see, the big red spheres outside Target are more than meets the eye. They’re functional safety features, branding icons, playful attractions, and helpful landmarks—all rolled into one. Next time you head to Target, take a moment to appreciate these seemingly simple yet multi-purpose features. Maybe even snap a selfie or imagine the fun they might be having when the store is closed.
Because shopping at Target isn’t just about finding what you need—it’s also about enjoying the little surprises that make the trip just a bit more fun. Like those big red spheres waiting outside to greet you.
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